Let me tell you about two leaders. The first is the best CEO I've ever worked for, Brian Halligan at HubSpot. For the first few years working for him, I got annoyed at how often he repeated himself. It took me years to realize that his skill for repetition is a superpower.
Hearing the same story hundreds of times
No exaggeration, I've heard him tell the story of how he and Dharmesh started HubSpot hundreds of times. And since I've heard it hundreds of times, that means he's likely told the same story tens of thousands of times.
Not only does he repeat the founding story of HubSpot, but he's also well known for repeating himself with many things in the business.
Never hearing the same thing twice
Now the second leader, this other guy hated repeating himself. Frequently I'd hear this leader get extremely frustrated with his team and say things like "I've said this at least three times, why is no one following me here?!"
At the same time, he became known for saying something in one meeting then completely contradicting himself in the next one.
What was the result?
Here was the impact these two styles had on their teams. Halligan was consistent and since he repeated himself so often, his team oftentimes knew what he'd say before even asking. That gave the team way more confidence that they were on the right track and they only needed to consult him in rare cases.
The second leader's team was completely different. They never had any clue how he would react to things, so they constantly had to take every decision back to him, killing the autonomy of the team and frustrating the leader who made himself the bottleneck.
The end result, Halligan has become one of the top CEOs in America, while you're not going to be hearing anything from this other manager any time soon. :)
Remember, in leadership, repetition is a feature, not a bug. If you're not repeating yourself constantly, then you're likely doing something wrong.